Both will clone the source you just… signing by H & M. So, the News Star of the season is the Isabel Marant and H & M collaboration. A capsule collection with clothing and accessories that will launch the next 14 November 2013 in about 250 stores from H & M spread all over the world and through its online store. The strangest thing of all: that also There will be a collection for men, Isabel Marant premieres in this field.
Isabel Marant has become one of the main inspirations for the large firms of low cost and one of the favourite designers of the public despite his short career against other large fashion companies. Its success is a case study.
In the words of the designer herself according to press release sent by H & M:
I feel honoured by this collaboration. H & M works with the best designers, this invitation is truly an honor. My goal is to create authentic clothes that women want to your everyday life with that hint of carelessness that I consider so Parisian: wearing elegance but without work too and follow looking sexy. The collection reflects this simplicity and attitude. Everything can be combined according to the individual instinct: my proposal of fashion is based on personality.
Margareta van den Bosch, creative Adviser for H & M expresses his joy:
H & M excited that Isabel Marant is our Guest Designer. That characteristic mixture of items in their collections created a simple, urban style of the most contemporary. It has eye for ethnic details and the ability to create clothes that people really want to carry. We are confident that the collection will delight customers.
In this way, H & M will regain its acclaimed designer on November 14. We will see the endless queues, how the garments fly shop before even having opened and how the large Swedish company is targeted somewhat popular in his list of collaborations.
After the fiasco involving Maison Martin Margiela’s face to the public, Isabel Marant comes to counteract this effect. There is no doubt that succeed.
There are no coincidences and H & M launches this news just one day before that Inditex presents its first quarter of 2013 business data. What a coincidence. This is play poker and throw the best hand on the table.