Jason Wu has been appointed the new creative director of Hugo Boss. Designer born in Taipei, Taiwan, will take care of the part of women’s fashion in spindle Boss, both the collection of clothing and accessories line.
The own Jason Wu said “be a fan long time of great tradition and past of Hugo Boss and its extraordinary preparation”, as recorded by the British edition of Vogue.
Jason Wu autumn/winter 2012 / 2013.
To see what will be the changes that Jason Wu will bring to Hugo Boss will have to wait until the next month of February 2014, the moment that will present his collection under the German firm in the New York fashion week.
At the moment has already overtaken that he seeks to “develop a collection of intense and feminine woman which corresponds to the authority of the brand in the male field”.
A long that we did not see an important movement among the major international firms. Jason Wu is one of the talents of the last batch of Eastern designers who have earned a niche in the modern fashion business today.
Jason Wu has an own firm since 2007, one year after its debut. Signature which will follow the front despite their signing by Hugo Boss. We are sure that names such as Michelle Obama, January Jones, Diane Kruger, Zoe Saldana, Coco Rocha and Jessica Chastain have been key in his move by Hugo Boss to place trust and confidence by choosing his clothes for major events.
Hugo Boss will seek a new shift towards a female market to with Jason Wu expected gain in quality, trends and designs. It promises.