MBFWB: Behind the Scenes, or – in the Tent of the Fashion Week

Four days of fashion hype are passed to us like nothing. Even if we evening into the wee hours have worked, fought in the morning with the alarm clock and our outfits for the day and the one time or another burst in front of our laptop in the corner sat and us after the end of a long, we look back now slightly wistfully. The fashion week actually seven days going, we would have the chance to visit everything, much better for the deserved attention to a particular collection, and to visit a few more offsite locations may be better.

Is a place that has been over the past four days to our small homeland, the Mercedes-Benz fashion week Berlin tent, this year on the road of 17 June. Much bigger, much airier and with a separate small smoking area, it was not only workplace, snack bar, but also the place where we could meet again great people and every day railed against lame Internet. Usually it comes only with an invitation of in the next show or the fashion week card if one has akkredietiert. But, you want to see how it looked from behind the white doors of the ominous tent? Then curtain on:

There is strict control at the entrance: either you have a fashion week card or an invitation for the next show – without no admittance is granted.

The input: left you can see the information, equipped with all kinds of magazines. On the right side, the red carpet was rolled out for the “stars“ – the photographers fight there to the a photo.

The jewel of the Hauptsponoren Mercedes-Benz: the niegelnagelneue silver arrow and at the same time the pretty car from the campaign with Jessica Stam and Terry Richardson.

Very nice trubelig. The tent this year not only much larger, we also feel that more guests visited the shows.


In addition to the all sponsors were’s of course the catering. Where 2,50 euro for a pretzel are quite steep, or?


Veltins, Prosecco and water gave’s, however, for nothing and were highly sought after.

The entrance to the shows and the installations in the Studio. As it looked out there we have already already shown you: here and here.