New York Fashion Week gives officially started the marathon of ready-to-wear with an edition by the “monster” numbers, a prelude to a new era. From the dates to the designers, that’s all there is to know about the week of American fashion.
Ladies and gentlemen, is about to begin. The great feast of the ready-to-wear officially starts Thursday with the Mercedes-Benz Fashion Week , that 12 to 19 February will lead to New York the elite of international fashion designers, experts, enthusiasts, curious, all with eyes focused on the runways to find out the trends Autumn Winter 2015/2016. After he’s up in London, Milan and Paris, but in the meantime the Big Apple flexes its muscles with an edition by the “monster” numbers and the prelude of a new era.
Mercedes-Benz NY Fashion Week: take, it changes
After eight years as a main sponsor, Mercedes-Benz leaves the stage of the Big Apple. Starting from the edition of September 2015, the week of American fashion will be called New York Fashion Week and IMG will become the only organizer of the event. A radical change in the history of the ready-to-wear stars and stripes, which also passes through another revolution: the farewell to the location of the Lincoln Center, the nerve center of operations from 2010. The innovations do not stop there. IMG is in fact the final stages to acquire the rights of Made Fashion Week, the concurrent event of New York Fashion Week which is held at Milk Studios in Manhattan, invented by Mazdack Rassi, Jenne Lombardo and Keith Baptista and dedicated to young designers, while the CFDA (Council of Fashion Designers of America) has bought the Fashion Calendar by Ruth Finley, who created and operated for 69 years. A series of “moves” preparatory to a more comprehensive management of the event, whose biggest limits – at least until now – are the parades scattered ‘throughout the city (with consequent displacement of the heart-limit for participants), agenda fragmented and not always timely communication.
The “monster” numbers of NY Fashion Week FW 2015/2016
Image is everything, and the Americans know it well. So, despite the transition that is experiencing the Mercedes-Benz NY Fashion Week, Congresswoman Carolyn Maloney has produced a report that shows the numbers “monster” of the New York fashion week. With $ 900 million from the induced fashion and 532 from that of tourism, the parade in the Big Apple outclass the Super Bowl (event for which the whole of America stops). But not only.With regard to employment, New York has the highest number of employed designers (7,460 against 4,470 in Los Angeles and 540 in San Francisco), compared with 900 fashion companies which, together, employ 180,000 people and they pay every year 11 billion of dollars in salaries.
Big names, newcomers, new: events not to be missed
Opened on February 12 as usual by Christopher and Nicholas Kunz Nicholas K and closed on 19 by Marc Jacobs, the Mercedes-Benz Fashion Week will parade the big names on the international scene, newcomers and innovations.
Tra i primi ci sono Calvin Klein, Ralph Lauren, Tommy Hilfiger, Lacoste, Victoria Beckham, Michael Kors, Diesel Black Gold, Donna Karan, Diane von Furstenberg, Carolina Herrera, Tory Burch, Vera Wang, Rodarte, Proenza Schouler, Jason Wu e Prabal Gurung, mentre tra gli esordienti sulla passerella del Lincoln Center si segnala la stilista italiana Chiara Boni con la sua Petite Robe, che oltreoceano ha conquistato celeb del calibro di Oprah Winfrey e Mary Jane Blige.
Eagerly awaited by insiders and fans, finally, is the presentation of the collaboration between Kanye West and Adidas. The rapper, producer and fashion designer in fact officially launch the Yeezy Boost or the sneakers he designed for the casual clothing giant and German sports and who wore a preview while performing Only One at the Grammy Awards on February 8th.