PPR Is Now Kering, The New Name of The Luxury Industry

To the holding company of luxury PPR you like name changes. Saint Laurent with Hedi Slimane present to testify in defense of a new name with which to try new adventures (not without skating, of course). But this time, Slimane has not had to do to make PPR happens to be named Kering. Learn well this name because it is the “new” multinational luxury. New in name because it will remain PPR, a company expert in rebranding, with Francois-Henri Pinault in front.

The rebranding of PPR was an issue known among rumors of fashion (in November 2012 began procedures to register it in the office of patents and trademarks in the United States), was to see if it was going to be real or was going to evaporate like so many successions of Karl Lagerld in Chanel.

Kering It will enter into the history of fashion and business next on June 18, 2013. The objective is to focus on the lifestyle, luxury and sport sector prioritizing this facet against his role as company distributor.

PPR travels to the French region of Brittany to find its new name, Kering, which means House or foyer (lobby, hallway).

The new logo of Kering power the imagination, according to Pinault to WWD, which defined it as a bird with a heart-shaped face.

PPR continues with their plan for the future and so seeks to finish selling companies such as Fnac, Redcats, where we find La Redoute as a main brand.

Right now, Kering will have the following brands: Gucci, Bottega Veneta, Yves Saint Laurent, Balenciaga, Alexander McQueen, Stella McCartney, Christopher Kane, Sergio Rossi, Brioni, Boucheron, Girard-Perregaux and JeanRichard, Qeelin, Puma, Volcom, Tretorn and Electric.

PPR had a turnover of 1.048 million euros of profit netro million in 2012, one 6.3% increase over the previous year.

PPR in five names

PPR is an expert in the rebranding, the proof is its constant change of name:

  • Pinault SA: origin, 1963.
  • Pinault-Printemps: purchase of Au Printemps SA, 1992.
  • Pinault-Printemps-Redoute: the purchase of La Redoute in 1994.
  • PPR: the beginning of the acronym, may 18, 2005 luxury.
  • Kering: the future, 2013.