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Job Description Business Analyst
The business analyst can serve as a mediator and interpreter between the specialist department and the IT team of any type of company. He must be able to formulate and analyze the requirements of the departments in such a way that the technical staff understands them and, if technically feasible, can implement them in IT systems as desired.
The business analyst profession is now gaining popularity. This is evident from the growing number of members of the International Institute of Business Analysis (IIBA).
The following certificates are available for business analysts: the CCBA® (Certification of Competency in Business Analysis), which is aimed at people who have already acquired essential skills in business analysis, and the title CBAP® (Certified Business Analysis Professional), for experienced business analysts can obtain. One of the differences between the certifications is the number of hours of practical experience completed: a minimum of 3,750 hours in business analysis must be demonstrated for CCBA® and a minimum of 7,500 hours for CBAP®.
Typical tasks of a business analyst
A business analyst’s area of responsibility is diverse: He ensures transparency with regard to the development of margins, sales and earnings of various sales and marketing channels and campaigns. The business analyst examines a variety of data from web analysis, customer behavior, marketing and sales, margins and costs, filters the information and presents it in an understandable form. In doing so, he has to prepare standardized and individual reports and thus deliver important control information to the departments. This should provide significant support for decision-making.
The area of responsibility of a business analyst also includes: the analysis, conception and implementation of process optimization, the analysis of sales and marketing campaigns and marketing tests with regard to customer structure and sales and margin development, as well as the detection of changes and interrelationships of margins and sales.
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